|
|
Development of Competitiveness of Company
Cundová, Kateřina ; Konečný, Marek (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of strengthening competitiveness of a travel agency, which makes tours to abroad. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In practical part are knowledge used in a practice. The main part of the work is analysis of the travel agency and microeconomics and macroeconomics environment, which influences the company. These analysis are made because of raise proposal for strengthening competitiveness of the travel agency.
|
|
| |
|
|
The aplication of Competitive inteligence in small company
Vybíral, Pavel ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.
|
|
| |
|
| |
|
|
Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
|
|
|
Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
|
|
|
Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
|
|
|
Implementation of a competitive intelligence process to a selected company
Václavková, Eliška ; Petráková, Anna (referee) ; Bartes, František (advisor)
This diploma Thesis deals with the introducing of the Comptitive Intelligence process and creating a proposal for the implementation of this process to the selected company. The first part contains a description of the theoretical framework, followed by the review of the current situation in the company and the reasons why the Competitive Intelligence process should be implemented. The next part is focused on the proposal of the whole process. The conclusion of the thesis sumarizes the whole proposal and its benefits of this thesis for the company.
|
|
|
Increase in the Company's Competitiveness
Chnápko, Martin ; Bilená, Katarína (referee) ; Zich, Robert (advisor)
This bachelor's thesis analyzes the problems about increase of the Kellys bicycles company's competitiveness. This company deals with constructing and selling bicycles. Theoretical part of the thesis includes professional terms about competitiveness and market. In the practical part I am dealing with company introduction, market analyse and analysation of company activities in the marketing place. Analytic part follows the practical part and offers possible solutions of raising the company's competitiveness by marketing and non-marketing activities.
|
guest ::
